Discover Our Success Stories
At Credelic, we believe in showcasing the real-world impact of our services through our case studies. These success stories illustrate how we've helped businesses achieve their goals, overcome challenges, and thrive in the digital landscape. Dive into our case studies to explore the strategies, solutions, and results that we've delivered to our valued clients.
Our commitment to excellence and innovation comes to life in these stories. From increased lead generation to enhanced campaign performance, our case studies provide tangible evidence of how Credelic's expertise can drive success in the ever-evolving world of digital marketing.
Explore our case studies and witness the transformational power of data-driven strategies and creative solutions. Join us in celebrating these victories, and let's inspire your success story together.
Case Study No 1.
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Boosting Lead Generation in Just 22 Days: A Google Ads Success Story:
Introduction
In this case study, we unveil the remarkable achievement of significantly increasing lead generation in just 22 days, accompanied by a staggering 240% boost in ad performance.
Our success is attributed to a comprehensive approach that involves fine-tuning critical elements of Google Ads. This includes optimizing account settings, leveraging high-performing keywords, crafting compelling ad copies, pinpointing precise audience targeting, selecting the right locations, implementing suitable bidding strategies, and setting the ideal bid amounts. Equally essential is the incorporation of Google Ads Enhanced Conversion Tracking, which played a pivotal role in our success.
This case study is not only a testament to our expertise but also an invaluable resource for businesses, both B2B and B2C, seeking to replicate our success.
Background
Client: A US-based business specializing in custom logos, signs, cutouts, and channel letters.
Location: Ohio, USA.
Team Size: Less than 15 employees.
Google Ads Start Date: January 2022.
Initial Situation: The client managed Google Ads themselves with limited experience, running various campaigns (PPC, video, YT shorts) but yielding low-quality leads and conversions.
Goal: Achieve high-quality leads and conversions while staying within a $300 daily budget.
Challenges: Seeking assistance to optimize Google Ads and enhance campaign management.
Dissatisfaction: Ad performance led to a search for freelancers or agencies via a marketplace due to high ad spend compared to ROAS.
Onboarding
Initiating the Meeting: Following successful negotiations, we arranged an online meeting to delve into their past experiences, current situation, and future objectives.
Commencement Date: They officially entrusted us with the role of Google Ads Manager, and our collaboration began on June 1, 2023.
Existing Campaigns: At the time, the client was maintaining two distinct campaigns, one dedicated to Search (PPC) ads, and the other centered around a YouTube Shorts video campaign.
Major Findings
Campaign Inefficiencies: Multiple campaigns with low keyword count, fragmented ad groups, wrong ad format, policy violations, improper audience targeting, and bidding strategy errors.
High Costs and Ad Quality: High CPA, low-quality ad copy, missing elements, neglect of extensions, and insufficient keyword research.
Targeting and Analytics Gaps: Issues with keyword match types, negative keywords, conversion tracking, and the absence of Google Analytics 4 integration and remarketing tags.
Our Action Plan
Comprehensive Campaign Setup: Conducted extensive keyword research, created a new PPC campaign with varied ad elements, improved ad copy, strengthened ad content, and optimized bidding strategies.
Audience and Targeting: Carefully selected in-market and affinity audiences, implemented ad scheduling, precise geo-location targeting, and conducted competitor analysis.
Website Enhancement: Analyzed landing pages, ensured mobile-friendliness, verified keyword relevancy, and set up accurate conversion tracking with Google Ads Enhanced Conversion Tracking and GTM.
Remarketing and Analytics Integration: Set up remarketing tags, integrated Google Analytics 4 (GA4) with the website and Google Ads, created remarketing audiences, and configured GA4 event tags through GTM.
Data Collection and CRM Integration: Configured data collection, integrated CRM (Pipedrive) with Google Ads, and established offline conversion tracking.
Continuous Optimization: Conducted A/B testing and performed regular data-driven optimizations for ongoing success.
Execution and Results Overview
Keyword Research: We conducted targeted keyword research using Keyword Planner, identifying the top-performing keywords in our niche.
Conversion Tracking Setup: Google Ads Enhanced Conversion Tracking and GA4 event tracking tags, triggers, and essential variables were configured via Google Tag Manager (GTM).
CRM Integration: Google Ads was seamlessly integrated with the CRM system, and a Google Sheet was set up for uploading GCLIDs with conversion values for offline conversion tracking.
Preparation Efforts: Extensive groundwork, including landing page analysis, competitor analysis, ad copy enhancements, keyword selection, creation of multiple ad groups, and the selection of an appropriate bidding strategy, was carried out.
On June 8, 2023, we successfully launched our first PPC/Search campaign with a daily budget of $140. Here's a snapshot of our achievements:
Campaign Performance Comparison
1. Increase Average Daily Budget:
Following comprehensive keyword research and forecasting, we made the strategic decision to increase our daily budget by 40%. This adjustment aligns with Google's recommended campaign daily budget of $140.
2. Impression Decrease:
In just 22 days, our PPC campaign achieved 10.6K impressions, surpassing the 29K impressions generated by the previous PPC campaign over 1.5 years. This indicates a more targeted and efficient reach with our campaign.
3. Improvement in Click Through Rate (CTR):
Through the selection of relevant, high-performing keywords, the creation of compelling ad copies, and a focus on ad content quality, our campaign experienced a remarkable 84.70% increase in click-through rate (CTR). This is a testament to the improved engagement of our audience.
4. Growth in Conversion & Conversion Rate:
By implementing the right bidding strategy, adhering to the recommended budget, enhancing ad relevancy, selecting high-performing keywords, and refining location and audience targeting, we achieved an impressive 240% increase in our campaign's conversion rate. This resulted in the generation of 85 leads within just 22 days. Our campaign's conversion rate saw a substantial growth of 190.14% compared to the previous campaign, demonstrating a substantial improvement in lead generation and ROI.
Conclusion
In conclusion, this case study serves as a compelling testament to the formidable impact that a well-executed Google Ads strategy can have on businesses striving to reach their target audience and achieve their marketing objectives. Our agency's proficiency, relentless dedication to optimization, and ability to tailor strategies to the unique needs of each client consistently produce positive results.
A paramount takeaway from this study is the significance of aligning Google Ads campaigns with specific business goals and objectives. Be it elevating website traffic, securing quality leads, or driving online sales, our agency consistently crafts a tailored approach, ensuring a precise fit for our client's distinctive requirements. This targeted strategy not only amplifies campaign effectiveness but also enhances return on investment.
As we remain devoted to staying abreast of the latest trends and best practices within the ever-evolving digital advertising landscape, we are unwavering in our commitment to guiding our clients toward success through the optimal utilization of Google Ads and other innovative advertising platforms.
If you're contemplating the execution of any Google Ads campaign, be it PPC, Display, Video, or PMAX, to elevate lead generation and conversions, we warmly extend an invitation for a free consultation.
I recently had the pleasure of working with Credelic for our company's Google PPC advertising campaign, and I am absolutely thrilled with the results. The level of dedication and expertise displayed by the agency is nothing short of impressive, making it an excellent choice for businesses seeking outstanding PPC ad performance.
From the very beginning, Credelic demonstrated a deep understanding of our goals, target audience, and industry, which is crucial for crafting effective PPC campaigns. The keyword research and ad copy they provided were spot-on, helping us reach our ideal customer base and stand out in a competitive market.
In summary, I can confidently say that Credelic exceeded our expectations in every way. Their dedication to delivering exceptional results in Google PPC advertising is commendable.
If you're looking for an agency that combines expertise, transparency, and a commitment to excellence, I wholeheartedly recommend Credelic. They are a valuable partner for any business seeking to maximize the impact of their PPC advertising efforts.
